Advertising & Marketing IP Webinar Series 2024

AI for ad campaigns: implications on intellectual property

In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns.

Date: Wednesday 12th June 2024
Time: 10:00am - 11:00am 
Venue: Via Zoom

Register your place here

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Anti-counterfeiting & brand protection

The UK’s legislative framework is well-equipped to address counterfeits in the UK, but resources for public bodies can be stretched. Therefore, much responsibility rests with brand owners to act for themselves. This webinar will bring together practical commentaries, legal updates and discussions on how brand owners can best prepare and protect themselves with regard to counterfeiters, while maintaining budgets, demonstrating return on investment, and ensuring brand reputation.

Date: Wednesday 16th October 2024
Time: 12:00pm - 1:00pm 
Venue: Via Zoom

Register your place here

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Greenwashing

All brands are making serious investment into sustainability, and rightly they want to shout about their achievements. But the regulators are hot in this area, and unsubstantiated green claims – labelled as greenwashing – can lead to reputational damage that it is hard to climb back from. We will be re-running this very popular webinar to give an update on the rules in the UK. We will also take a look at the most interesting cases from the last year and will give practical tips on how to make green claims without risking greenwashing.

Date: Wednesday 13th November 2024
Time: 10:00am - 11:00am 
Venue: Via Zoom

Register your place here