Freeths advises See Tickets on LiveBuzz Group Acquisition

The Freeths Corporate Team has advised See Tickets on the acquisition of LiveBuzz Group Limited, LiveBuzz Limited and LiveBuzz Web Design Limited (the “LiveBuzz Group”).

The LiveBuzz Group are a leading provider of services to the UK exhibition services sector and this strategic acquisition by See Tickets, an independent, full-service ticketing business wholly owned by Vivendi, will expand See Tickets’ presence in growing businesses.See Tickets has the ambition to become the market leader in trade exhibition registration services. The board of See Tickets has been impressed with the technology and expertise demonstrated by the LiveBuzz Group. It plans to invest in the teams and in technology to expand the business further. The Freeths team advising See Tickets was led by John Heaphy and Maddy Scott. John Heaphy commented “We are delighted to have acted for the See Tickets team (who are a long-standing client of Freeths) on their strategic acquisition of the LiveBuzz Group. It is really positive to see a client who is confident and bold enough to make an acquisition in the hospitality and leisure sector in what are still difficult times”. Rob Wilmshurst, Global CEO at See Tickets commented, “It was great to work with Freeths on this acquisition who I have known for nearly 30 years! Freeths have never let us down and always deliver in a commercial, timely and personable manner. Thank you to all involved. We are delighted to have completed this transaction and warmly welcome the LiveBuzz team to the See Tickets family. We firmly believe there is huge potential in this acquisition and the efficient combination of both existing operations will provide a powerful operating framework that will be unrivalled and will greatly benefit all stakeholders in the exhibition space in the UK and progressively in the other countries where See Tickets operates”.