The International Comparative Legal Guide - Franchise 2024 is now live and available to read online

This 10th edition of International Comparative Legal Guide (ICLG) - Franchise, produced in association with Partner, Iain Bowler, covers key issues in franchise laws and regulations across 20 jurisdictions.

This guide is for anyone looking to grow their business through franchising; whether considering franchising for the first time, or expanding an existing franchise system regionally or internationally, let this be your roadmap to understanding and embarking on a successful franchise journey. The guide serves as a useful resource for anyone interested in understanding the legal aspects of franchising, and has been collated using expert knowledge and advice from lawyers and industry specialists across a number of countries, each of which features its own chapter in this guide.

 Freeths introduces the Guide and discusses the current franchising landscape: "Franchising has a competitive edge and a resilience over other business models due to the benefits derived from the systems, scale, and marketing power and penetration of a larger brand... The year 2023 was a testing time for many businesses with rising costs and interest rates. The economic outlook for 2024 is a little more optimistic, with predictions of limited growth in most developed markets, but we are not yet at pre-pandemic levels and consumers are as cost-conscious as ever."

Each chapter is authored by legal experts and provides comprehensive insight into key areas of interest, including competition law, real estate, and protecting the brand and other intellectual property.

Furthermore, the British Franchise Association provides an overview of franchising in the UK whilst the International Franchise Association outlines its role in global franchising.

To read the International Comparative Legal Guide click here.

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For more information on the International Comparative Legal Guide Franchise 2024, please contact Iain Bowler.