Complaints filed against Meta for use of personal data for AI training

Meta, formerly Facebook, is facing legal challenge over its use of personal data for AI training purposes. The complaints were instigated by European privacy group, NOYB (None Of Your Business), by claiming that Meta is violating the GDPR by processing users' data without their consent, and has since filed 11 complaints with various national authorities to stop the practice. 

The complaint

NOYB’s claim followed Meta’s announcement that it was making changes to its privacy policy to come into effect on June 26 and that would involve training the company's AI based on user data gathered since 2007. NOYB has argued that such changes to Meta’s privacy rules would enable the use of platform users’ personal posts, private images and online tracking data to train its AI technology, without first obtaining users' consent or providing them with an opt-out option, and therefore amounting to a serious breach of its obligations under the EU GDPR. 

The same action has now been taken in the UK, following a complaint submitted by the Open Rights Group to the UK's Information Commissioner’s Office, aiming to mirror the allegations made by NYOB. 

What is Meta's response?

Meta has defended its position, saying that the AI project is essential for improving its service offering to platform users, and that it will comply with the GDPR and other relevant laws in its development of the AI model. Meta has also argued that it does not need to obtain individual users’ consent for data processing as its activities are necessary for its legitimate interests, and that it will use appropriate security techniques such as encryption and anonymisation to protect users' personal data. Meta has, however, agreed to cooperate with the authorities and provide more information about the development of its AI model. 

Our Views

The complaint could have significant implications for Meta and its AI ambitions, as well as for the wider tech industry and the future of data protection. If the complaint is successful, Meta could face a significant financial penalty and injunction action that could limit its ability to use its users' data for AI purposes. The complaint also has the potential to set a precedent for other cases involving data collection and AI, and raise awareness among users and regulators about the potential risks and benefits of AI. The complaint could also spark further debate about the ethical and social implications of AI, and the need for more transparency and accountability from tech companies.