Freeths advises Urban Automotive on investment from AM Group Holdings

National law firm Freeths has advised the shareholders of Urban Automotive Group on its investment from AM Group Holdings as the two businesses agree to combine their respective expertise and reach to grow the business.

Urban Automotive is a bespoke modifier of luxury automotive brands, including Land Rover, Mercedes, Lamborghini and Rolls Royce, best known for supplying a variety of well-known celebrities and sportspersons with customised vehicles.

The deal, which took over a year to negotiate to completion, represents the next chapter in Urban Automotive’s growth story. The investment from its European distributor AM Group Holdings will provide a platform to accelerate growth moving forward.

Freeths’ Corporate Director James Cowell led the team on this deal. He was supported by Real Estate Partner Lucy Bradban, Tax Director Matthew Switzer, Corporate Associate Emma Dye, Tax Associate Jade Yerex and Trainee Solicitors Elizabeth Vince and Lucy Charlesworth.

Reflecting on the deal, James said: “Following an intensive negotiation process for our clients, it’s been great to advise on this transaction as it comes to fruition. I look forward to seeing the combined business develop this incredibly successful business model and well-known brand to new heights.”