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Trade Mark & Brand Management Law

Our expertise includes advice on all areas affecting registered and unregistered trade marks, brands and product get-up including management and maintenance of your IP portfolio.

What is involved?

Your Brands/Trade marks play an important role in establishing product awareness and customer loyalty in today’s competitive market. Our dedicated IP & Media team are experts on trade marks. Whether you are choosing a new brand for the UK or global market or you wish to protect an existing brand, our experience is at hand to assist.

Our expertise includes advice on all areas affecting registered and unregistered trade marks, brands and product get-up including management and maintenance of your IP portfolio.

We aim to provide a high quality, cost-effective and solutions-driven service that is focussed on your business objectives in managing and protecting your Brand and Trade marks.

Why choose our trade marks & brand management team?

We have a dedicated IP team which brings together the skills of specialised IP solicitors, trade mark attorneys and professionals. We have also built an extensive network of trusted and similarly skilled lawyers around to world whom we work with.

That means we have the breadth of skills and experience to deliver thoughtful strategies that are centred on your commercial goals whether now or in the future across the world. In line with our own brand strategy we strive to deliver results by thinking differently, building trust and by doing the right thing.

Call our experienced Intellectual Property team to find out more.

We can assist you in creation and selection of new brands through to their protection and enforcement. Our work includes:

  • Advising on whether a trade mark can be registered
  • Conducting searches either in the UK or abroad to uncover any possible problems in using your new trade mark, or in obtaining registration
  • Filing and prosecuting trade mark and design applications through to registration
  • Watching for competitor and third party trade mark filings
  • Company name watching and disputes
  • Opposing, invalidating and cancelling (for non-use) third party trade mark applications and negotiating settlement / co-existence agreements where appropriate
  • IP portfolio management and delivery of branding strategies
  • IP maintenance, including renewing existing Trade Marks, (Designs and Patents)
  • Trade mark and IP dispute resolution
  • IP due diligence
  • Drafting and recording IP transactions globally, including licences and assignments
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Key contacts

Simon Barker's Profile

Simon Barker

Partner & Head of Intellectual Property

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Testimonials

  • They provide us with measured advice in an understandable manner. The team has exceeded our expectations with their responsiveness.

    Chambers & Partners, 2024

  • Very experienced team in soft IP, in particular trademarks / passing-off, and copyright and designs.

    The Legal 500, 2023

  • Freeths’ IP team has spent time really getting to know our business and brand and what is particularly important to us. The team proactively advise...

    The Legal 500, 2023

  • They have a great understanding of our business and the ability advise us in a commercial and practical way, whilst remaining professional.

    The Legal 500, 2023

Meet the team

Simon Barker's Profile

Simon Barker

Partner & Head of Intellectual Property

Jane Kennedy's Profile

Jane Kennedy

Managing Associate - Chartered UK Trade Mark Attorney

Michaela Selvester's Profile

Michaela Selvester

Managing Associate - Chartered Trade Mark Attorney

Fiona Lawson's Profile

Fiona Lawson

Senior Associate Chartered Trade Mark Attorney

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Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.

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