Trade Mark & Brand Management Law
Our expertise includes advice on all areas affecting registered and unregistered trade marks, brands and product get-up including management and maintenance of your IP portfolio.
What is involved?
Your Brands/Trade marks play an important role in establishing product awareness and customer loyalty in today’s competitive market. Our dedicated IP & Media team are experts on trade marks. Whether you are choosing a new brand for the UK or global market or you wish to protect an existing brand, our experience is at hand to assist.
Our expertise includes advice on all areas affecting registered and unregistered trade marks, brands and product get-up including management and maintenance of your IP portfolio.
We aim to provide a high quality, cost-effective and solutions-driven service that is focussed on your business objectives in managing and protecting your Brand and Trade marks.
Why choose our trade marks & brand management team?
We have a dedicated IP team which brings together the skills of specialised IP solicitors, trade mark attorneys and professionals. We have also built an extensive network of trusted and similarly skilled lawyers around to world whom we work with.
That means we have the breadth of skills and experience to deliver thoughtful strategies that are centred on your commercial goals whether now or in the future across the world. In line with our own brand strategy we strive to deliver results by thinking differently, building trust and by doing the right thing.
Call our experienced Intellectual Property team to find out more.
We can assist you in creation and selection of new brands through to their protection and enforcement. Our work includes:
- Advising on whether a trade mark can be registered
- Conducting searches either in the UK or abroad to uncover any possible problems in using your new trade mark, or in obtaining registration
- Filing and prosecuting trade mark and design applications through to registration
- Watching for competitor and third party trade mark filings
- Company name watching and disputes
- Opposing, invalidating and cancelling (for non-use) third party trade mark applications and negotiating settlement / co-existence agreements where appropriate
- IP portfolio management and delivery of branding strategies
- IP maintenance, including renewing existing Trade Marks, (Designs and Patents)
- Trade mark and IP dispute resolution
- IP due diligence
- Drafting and recording IP transactions globally, including licences and assignments
Key contacts
Simon Barker
Partner & Head of Intellectual Property
Get in touch
- Successful settlement of a claim in passing off and infringement of trade marks for the shape of a chocolate bar and counterclaims for invalidity of those marks.
- Prosecuting application for a court injunction restraining the use of a client’s trade mark against a politically sensitive defendant.
- Defending a claim for trade mark infringement and passing off relating to frozen meals; early strategic attack of the Claimant’s trade marks and successful negotiation; settling the claim and application for interim injunction. Settlement achieved in approximately 5 weeks.
- Proactively identified and advised the successful clearance (for use and registration) of an important trade mark in certain goods classes by advising and deploying a strategy to attack third party rights; which meant the client avoided significant future costs of litigation.
- Filing and prosecuting trade mark applications through to registration of UK, EU, International and foreign trade marks.
Testimonials
They provide us with measured advice in an understandable manner. The team has exceeded our expectations with their responsiveness.
Chambers & Partners, 2024
Very experienced team in soft IP, in particular trademarks / passing-off, and copyright and designs.
The Legal 500, 2023
Freeths’ IP team has spent time really getting to know our business and brand and what is particularly important to us. The team proactively advise...
The Legal 500, 2023
They have a great understanding of our business and the ability advise us in a commercial and practical way, whilst remaining professional.
The Legal 500, 2023
Meet the team
Simon Barker
Partner & Head of Intellectual Property
Jane Kennedy
Managing Associate - Chartered UK Trade Mark Attorney
Michaela Selvester
Managing Associate - Chartered Trade Mark Attorney
Fiona Lawson
Senior Associate Chartered Trade Mark Attorney
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Contact us today
Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.
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